Brand Strategy, Brand Architecture, Brand Evolution, Marketing, Copywriting, Photography, Illustration, Website Reskin, Art Direction, Social Media Management, Print and Digital Advertising, Project Management
With an impressive 65 year heritage of reputable and dynamic financial advancement, Coside worked to redefine Oldershaws brand positioning by developing a brand strategy and brand evolution that reflects their progressive thinking and adoption of the latest technology. To achieve a cohesive user-focused experience Coside developed a comprehensive brand architecture, clearly defining their six areas of expertise.
Through collaboration with Oldershaws team of Directors and utilising our customised strategy workshop – we set out to streamline the user experience by creating uniformed visual cues, illustrations, print and digital graphic design, a website framework and photography; in both artistic formats and portraiture of Oldershaws employees. We advanced their marketing reach and content creation across social media, print and digital platforms. The outcome is an increase in traction and referrals; a tailored visual identity that champions clarity, consistency and ease of use while honouring their heritage and drive to adapt.
"Coside created a brand strategy for us that allowed us to clearly articulate our business offerings to our stakeholders. Coside now takes on a majority of our design and marketing requirements both online and offline, this has allowed us to spend more time with our clients. We are getting some great traction/referrals from our website and social media which is fantastic and it is all down to Cosides hard work. Coside are very professional, consistently producing high-quality work, and they understand how to market within the financial services industry. We are very happy."
