Brand Identity, Brand Story, Key Messages, Copywriting
Our rebrand began with a nod to their founders, the moment that started it all – the joining of legal-minded forces that are Cleland Murdoch and Jeff Walker. Representing the connection of ‘M’ and ‘W,’ the logo evokes a contemporary take on the iconic, rolling Southland hills that the law practice has called home since 2005. We illustrated Walker Murdoch Law’s focus on reliability, stability and a dash of structure by putting geometric shapes centre stage. Rounded shapes softened, and echoed their focus on community, creativity and completion while triangles point to a sense of pace and go-forward action.
From there began a journey of drawing out Walker Murdoch Law’s verbal identity, looking at what has given them their inimitable edge. This crystalised into a compelling brand story — highlighting their unique sense of empathy, experience and expertise — to cut through the clutter and connect them to new audiences and inspire action. With these in mind, a set of key messages were defined to convey their services and different aspects of their brand to not just appeal to segments of their audience, but stand out with pride.
Walker Murdoch Law. Where you matter
