We are a brand and communications studio based in New Zealand. We empower companies, services and products everyday.

We work to siphon the essence and core promise of what you do, to elevate brands that resonate with your intended audience. Multifaceted – we specialise in brand identity and brand strategy; offering collaboration and support for your marketing strategy – creating and growing contemporary brands with purpose.

We are deliberately small, collaborating with dynamic creatives and strategic thinkers led by our Strategic Creative Director Samantha Caird. Our intimate approach ensures the best combination of thought provokers working across all touch points to transform your brand.

Samantha Caird
Founder | Strategic Creative Director

Samantha has over a decade of experience as a strategic designer and art director. Adept at brand identity and visual communication, she is in her element when producing relevant, strategy-driven design. Above all, she prides herself on facilitating a deep understanding of her clients and their audience.

Samantha previously led in a multidisciplinary brand agency, working with strategy driven campaigns across a diverse range of sizes and industries. Samantha’s wealth of experience stretches across Australia and New Zealand, gaining insights into small start-ups, to evolving large brands on an international level, never losing sight of achieving a clear, effective message that resonates with audiences.

Capabilities and processes to discover opportunities, optimise the present and Power transformation.

Capabilities and processes to discover opportunities, optimise the present and Power transformation.

Brand Strategy.

Naming.

Brand Identity.

Art Direction.

Graphic Design.

Packaging.

Illustration.

Copywriting.

Signage & Events.

Website

Design.

Social Media.

Digital Advertising.

Business Mentoring with a

Multi-Award Winning
Entrepreneur

Brand Strategy + Naming + Brand Identity + Art Direction + Graphic Design + Packaging + Illustration + Copywriting + Signage & Events + Website Design + Social Media + Digital Advertising + Business Mentoring with a Multi-Award Winning Entrepreneur

Get in touch
01
Discovery
02
Brand Strategy
03
Brand Identity
04
Brand Implementation

Depending on what stage of your business you are in we can work together on our full offering or if you need support with a particular stage, we are adaptable and here to help.

Our team is hands on and undertakes each project with creativity, authenticity and innovation to deliver positive change.

Ava
Copywriter & Social Media Manager
Copywriter & Social Media Manager
Preston
Website Developer
Website Developer
Lance
Graphics and Motion Designer
Graphics and Motion Designer
Sharyn
Production Artworker
Production Artworker
Susan
Project Planner
Project Planner

Abode Renovations. Aceso Health. Act Media Ventures. AFC Ghana Foundation. Amaha. Auckland University of Technology. Colleen Callander. Design Denmark. Desserts by Nathan. Elenti Catering. Elemental Chiropractic. Harrison Grierson. Kip Equine. Leave Her Wilder. Lighting Options. Lily Duffy Art & Interior Design. Macy and Tailor. Mallee Skincare Essentials. Meagan McDowell Photography. Oddthing. PGC Constructors. Seletti Concept Store. Walker Murdoch Law. ZURU Toys.