Macy and Tailor

Macy and Tailor are an innovative artisan snack company exponentially enhancing that sweet joy that comes with tucking into a great snack. Their global exploration of flavours and methods is inspired by their triumphant, OG product the pressed pretzels. They continue to surprise and delight not just with their expedition of snacks, but also their delicious bottom line.

Brand Strategy, Brand Architecture, Key Messages, Brand Story, Copywriting

Macy and Tailor are an innovative artisan snack company exponentially enhancing that sweet joy that comes with tucking into a great snack. Their global exploration of flavours and methods is inspired by their triumphant, OG product the pressed pretzels. They continue to surprise and delight not just with their expedition of snacks, but also their delicious bottom line.

Through our customised strategy workshop Coside developed a brand strategy and brand architecture for Macy and Tailors expanding portfolio. With 10 innovative products (and counting) we achieved a clear identity and favorability within the market – effectively redefining the business growth trajectory.

We identified the sweet spot – outlining the dynamic brand application to the marketplace, appealing to both the perspective of the shopper and the retailer. Inspired by their bold innovative approach, we worked to syphon Macy and Tailor's brand story utilising their authentic essence – to provoke emotions, connection and loyalty to their audiences.

Watch their space to see some exciting new products come to market across all leading supermarkets in New Zealand and Australia.

Macy and Tailor

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