Brand Strategy, Brand Identity, Brand Story, Key Messages, Copywriting, Social Media, Marketing Strategy, Launch Campaign, Campaign Creation, Advertising Management, Editable Forms and Workbooks
Coside created a brand strategy to help distinguish Colleen from the competition and provide a clear purpose to why and how she empowers women of all generations. Coside communicated this through clear and consistent messaging with a strong and open brand identity. Colleen's brand identity is empowering and uplifting while being bold and inclusive across all her business areas.
Using the robust brand strategy as our north star, we then created a social media marketing strategy with watertight goals to resonate with Colleen’s audiences. It began with a dynamic launch to kick-start the momentum, before moving into monthly content plans and digital advertising to support the action. Colleen’s reach and following increased — fast and Colleen was able to take over her social channels with ease. Coside is still a part of the ongoing journey, designing sleek editable forms and workbooks for her Mentor Me participants, keeping minds inspired and the brand consistent.
"Coside took the time to really understand who I am and what I wanted to achieve. They created a very thorough and meaningful brand strategy and social media strategy and then translated this into a brand identity and social launch that I am extremely proud of. Coside are awesome, great communicators and I look forward to continuing my journey with them."
